Blog > December 2020 > Takeaways from the Boat Rental Season 2020

Takeaways from the Boat Rental Season 2020

December 01 2020 | 1 comments

The Covid-19 year 2020 was definitely the most disruptive period for tourism of all times. As recurring travel restrictions and actual lockdowns show, the yacht charter industry cannot rely on the recovery of the business in 2021. Hastily produced vaccines might not bring back the “old normality” to international travel behaviour, if the political targets are others. However, insights from the 2020 season enable us to predict future challenges and trends for the boat rental market.

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Takeaways from the Boat Rental Season 2020

  • Boat rental destinations with strong local demand were the “winners” of the Covid-19 season (DE, NL and IT)
  • Destinations that require air travel and/or rely mainly on foreign sailors had a low average occupancy rate (ES, GR and HR)
  • The Digital Activity of Last-Minute Users experienced a massive boost compared to 2019 after country borders were re-opened in Summer 2020
  • Our Data Analysis revealed, that rental companies not providing online booking (IBE), risk to lose 63% of their sales potential
  • For boat rental markets with strong local demand, bookings might recover already in 2021/22. For destinations depending on forreign travellers, pre-covid turnovers are predicted for 2023 to 2024.
  • Digitalization trends like Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI) provide opportunities to reduce sales and support costs. Rental companies implementing such digital solutions could gain a crucial competitive advantage in their industry.

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December 01 2020 | 1 comments

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We would like to point out 3 other important aspects of the 2020 and 2021 seasons. Covid-19 restrictions are not expected to be key anymore; however, at the moment the First Minute program is still ongoing and season 2020 also brought:

1. The total amount of boats and new boats available: in the last year, Greece has brought to charter over 500 brand-new boats produced in 2020 (which is double the amount of 2018, and no other country can compete with this amount. Croatia, which has the largest charter flotilla, obtained 1/3 fewer new boats). Because of this, many new charter companies will appear. The ability to provide quality service will be a major priority in choosing partners.

2. Almost no brand-new boats with production year 2021. At this time, about 70% have already been claimed and listed in the last years. Italy was fully booked during 2020 season and 2021 is expected to be same.

3. 10% of chartered boats have been moved from 2020 to 2021 due to Covid-19.

Ladislav Suster,
Senior Marketing Manager
12/3/2020 8:46:28 AM

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