Business and Marketing Webinars for the Nautical Market - YachtSys ACADEMY

FREE Webinars - Grow your Nautical Business

Learn from International Business & Marketing Experts

November & December 2019

Business Strategy and Marketing Webinars

➽ Improve Strategy

Learn how to set and achieve your business goals. Experts will reveal how to develop and grow your business.

➽ Optimize Campaigns

Understand what Content Marketing can do for your business. Get insights about the potential of Social Media Marketing.

➽ Outrank Competitors

Find out what it takes to get ranked better. Learn how to pay less for your Google Ads and to appear top in Organic Searches.

➽ Win New Customers

Enhance your customer reach by lauching relevant and efficient marketing campaigns. Engage clients and partners to place online leads and bookings.

Why I should register for a webinar?

The YachtSys ACADEMY is a FREE plattform for owners and employees of nautical companies to learn about business and digital marketing strategies. The offered webinars shall support stakeholders to refine their business goals and launch efficient digital marketing campaigns.

   The yachting industry is in competition with other leisure activity markets. Nautical businesses have to face this challenge by optimizing their strategies to engage additional customers segments. 

Felix Wolf

CTO/CMO  at YachtBooker Network AG

How A Digital Marketing Strategy Will Help Your Business Get New Bookings

Essentials of a successful marketing strategy and why most marketing efforts fail

Tuesday, 12th November, 11:00 AM (CET)

Clarice Lin

Clarice Lin
BaselineLabs, London

Clarice is the owner of BaslineLabs, a consulting company in London that helps companies to improve their marketing strategies. She is a "ROI Doctor" that extracts marketing wisdom from data.

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Digital Marketing Webinar - Clarice Lin
Webinar #2

Crucial Steps for Developing and Growing your Nautical Business

How to run a successful Business in the competitive Yachting Market

Sorry Postponed, New date will follow

Caroline Letrange
Eseriani Travel Media, London, UK

Caroline is helping tourism entrepreneurs clarify their current strategy to grow stronger, better and faster. She was working many years for Tour Operators, like TUI before she started the her career as consultant for Business Strategy.

Sorry, Postponed! New date will follow.
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Webinar #3

5 Simple Steps to help build a Successful Brand

How to compete as a small Company with the bigger Brands

Tuesday, 19th November, 11:00 AM (CET)

Caroline Lobatto
Katherine Milburn

Refined Marketing, Lancashire, UK

Caroline and Katherine have both extensive experience over the years working in strategic marketing roles, focussing on content and design. They co-own "Refined Marketing " An innovative forward thinking agency offering blended marketing services including, design, event management, online marketing and content creation.

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Webinar #4

Social Media Basics that you need to know in 2020

Thursday, 21th November, 11:00 AM (CET)

Manuel Goracy
Social X Marketing GmbH, Karlsruhe Area, Germany

Manuel was consulting start-ups in Social Media. Now he is the managing director of the agency Social X Marketing GmbH, which is specialized on Social Media Marketing helping companies with Employer Branding and Recruiting.

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Webinar #5

If you want to sell, you need a story to tell.

The Power of Story Telling in Content Marketing.

Tuesday, 26th November, 11:00 AM (CET)

Stephan Schaar
Munich, Germany

Stephan started his career as a journalist and then went straight into Social Media Management and Content Strategy. He is a consultant for Content Marketing with a strong emphasis on "Story Telling".

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Content Marketing - Storytelling
Webinar #6

How to win New Clients for your Nautical Business through Local SEO

Gaining a Competitive Advantage by Top Ranking in your Local Market.

Thursday, 28th November, 11:00 AM (CET)

Diego Flores-Garcia
Innsbruck, Austria

After his studies at the Unversity of Insbruck, Diego developed his skills as Markting Expert working for multiple companies, such as MCI Management Center Innsbruck. He started his own business as consultor for Content Marketing, Social Media SEO and SEA.

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Webinar #7

Producing The Perfect Visual Content For Your Yacht-Marketing

Learn How To Produce Content, That Will Separate You From Your Competitors And Engage Clients

Wednesday, 4th December, 11:00 AM (CET)

Viktor Ivkin, Frankfurt, Germany

Viktor is working in business for more than 15 years. He is the founder of „", which provides services for visual content creation and campaign management for B2B and B2C brands.

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Webinar #8

Influencer Marketing on Board - A way to reach New Customers

How to navigate in the Sea of Instagram guided by Influencers

Thursday, 5th December, 11:00 AM (CET)

Francesco Falconi, Spain/Italy

Francesco Falconi has long year experience working in Tourism. He worked as hotel and HR manager. Francesco consults travel agencies and tour operators. Recently he is engaged as destination manager for the influencer platform "" and other travel web sites.

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Webinar #9

The Seven Do's and Don'ts of Yacht Video Production

Thursday, 19th December, 11:00 AM (CET)

Gerrit Haaland
YACHTFILM, Palma, Spain

Gerrit has 20+ years experience in corporate and commercial films. His company YACHTFILM has a special focus on the yachting industry and the maritime sector. Clients include Burgess, Camper & Nicholsons Marinas, Fraser Yachts, The Islander Magazine and dozens more. Gerrit also writes and directs corporate videos for clients like Coca-Cola, Bombardier, Microsoft, Lufthansa, Deutsche Telekom, AstraZeneca, Tchibo and the German Government.

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